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As a featured commentator on The Legal Broadcast Network, Settlement Capital will be providing weekly commentary in both written and audio format for trial lawyers, settlement professionals and others interested in knowing more about the factoring transaction process.

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The Settlement Channel, the home for Settlement Professionals on the web. Settlement Capital is a featured commentator for The Settlement Channel on the topic of factoring.

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Tuesday
07Apr2009

Factoring Company Advertising 

Operatic Vikings, cartoon dogs and cash cows?

Advertising practices of the structured settlement factoring business have long roiled primary structured settlement brokers and insurers.  Since the advent of peace between the two businesses in circa 2000, this one issue has persisted in feeding the animosity of the primary market against the secondary. 

Some of this criticism is well-deserved.  The underlying cause of such advertising and why it is so prevalent however may surprise you.

Watch this video discussion of structured settlement advertising between Matt Bracy, General Counsel of Settlement Capital Corporation, and Mark Wahlstrom of the Legal Broadcast Network.       

We welcome your comments on this article or on structured settlement factoring in general.  Please leave your comments here, or contact Matt Bracy directly at mbracy@setcap.com

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